Kanye West has dropped a brand new music video for Closed on Sunday featuring wife Kim Kardashian and their four kids, North, 6, Saint, 3, Chicago, almost two, and Psalm, six months.
Not exactly ‘fun for the whole (West) family’, the video clip is a dark and dreary doomsday homage that opens with Kimye and kids sleeping on a rock on their ranch in Wyoming.
The family then traverse the rocky terrain before they’re joined by momager Kris Jenner and West’s father, Ray, who get out of what appear to be tankers.
WATCH: Kanye West – Closed on Sunday
Joining a large group of worshipers, which includes Kris Jenner and Kourtney Kardashian and her three children, Mason, Penelope and Reign, the whole congregation eerily smile at the camera all dressed in the same muted tones.
The video concludes with North screaming “Chick-Fil-A” which heralds its inspiration for the entire song.
“Closed on Sunday, you my Chick-fil-A,” the song begins, directly relating to the fact that the fast-food chain is closed on Sundays due to the faith of its founder, Truett Cathy.
In recent times, West has gone from being a rapper to a Gospel singer — even holding Sunday services with family and friends.
His music — which once included lyrics about bleached body parts, have taken a religious turn, honouring God and his loyalty to Him.
Closed on Sunday also takes a swipe at Instagram, and in particular, selfies.
“Hold the selfies, put the ‘Gram away,” he sings. “Get your family, y’all hold hands and pray … Stand up for my home. Even if I take this walk alone.”
Before also preaching his own personal values.
West also gives an ode to his personal values: “I bow down to the King upon the throne. My life is His, I’m no longer my own.”
The tune is track number four on West’s new album Jesus Is King, which was released with mixed reviews.